The harvesting season has come to an end. To improve customer satisfaction, the Boshiran Group is united. Recently, the general manager of Shaya Factory led the team to actively implement the work deployment of the general manager of the group company, improve customer loyalty and satisfaction, and bring the first-level supervisors of Shaya Factory and Yuli Factory to visit customer groups in depth. With the first-level supervisor team of sales, after-sales, quality, and general assembly, we will dig deep into the experience of surrounding customers using machines, so that customers can choose Boshiran more confidently in the coming year.

Shaya Boshiran was established in 2018. It is a modern intelligent agricultural machinery equipment manufacturing enterprise integrating online and offline research and development, production, sales, and service. It is located in the hinterland of the Tarim River and serves users around Aksu. Because the area is adjacent to the Taklimakan Desert, the soil is mainly sandy. It is also a large area for planting crops such as cotton and wheat. The development of the agricultural economy is extraordinary.

"This time, the main customer group visited was the cotton picker owners. The company has done a lot of work to improve customer loyalty. Since the establishment of the factory, the industrial chain has changed rapidly, especially the cotton harvester from single-head traction to six-row baling self-propelled. Behind the independent research and development of technical capabilities, there is a service-oriented team. The purpose of this trip is not only to collect customer experience and feedback, but also to collect customer feedback. At present, the company's entire industrial chain covers cotton full mechanization, grain industry, forage industry, forestry and fruit industry and new energy. While the industrial chain is expanding, the product refinement is also constantly improving, and customers have a wider range of choices. In order to promote the development of Xinjiang's agricultural economy, Boshiran has always been at the forefront." said Zhao Dong, sales manager of Shaya District.

In 2024, when visiting and investigating Xinjiang Boshiran Company, Ma Xingrui, secretary of the Party Committee of the Autonomous Region, urged Boshiran Enterprise to consolidate its industry advantages, accelerate key technological breakthroughs, concentrate on expanding and strengthening its main business, and base itself in Xinjiang and radiate to the surrounding areas to better help Xinjiang's agricultural modernization and increase farmers' income. The company kept in mind the instructions of Secretary Ma, and in order to accelerate the realization of high-quality services and development, it carried out in-depth customer visits, listened to customers' voices, and made full preparations for market development next year.

Yuli Boshiran is the earliest 4S store established in Xinjiang. Because it is located in the Bayingolin Prefecture, it serves many counties and cities in Bayingolin Prefecture, including Korla City, Luntai County, Weixing County, Ruoqiang County, Qiemo County, Yanqi Hui Autonomous County, Hejing County, Heshuo County, and Bohu County.

"Since the general manager of Boshiran Group issued the "quality first" opinion deployment, the whole company has been united and insisted on implementing every detail. In recent years, the quality reputation of Boshiran cotton pickers has risen sharply, with high net picking rate, stable machine performance, and strong substitutability of materials and parts. Customers do not need to spend too much time on materials and parts, and have a strong sense of superiority in operation. The sales team has also optimized financial services to improve service quality, which is the reason why customers continue to repurchase." Qin Yan, sales director of Yuli Factory, said.

In recent years, Boshiran Company has increased its talent team building, and while the after-sales technical team has been continuously expanded, the service concept has also been continuously improved. The distance between after-sales service outlets has been continuously shortened, and five major production bases have been built across Xinjiang, completely covering the military bases and prefectures in the main cotton-growing areas of southern and northern Xinjiang. As the industrial chain is improved, the domestic and international markets are also expanding.